In class we have been discussing different methods for reaching consumers, competency, utilities, and production. It seems that in the 21st Century many companies are heavily focused on technology while at the same time simplifying the world we live in. The biggest contributor to this is the move to "smart" gadgets. We were first introduced to smart phones, then smart tablets, and now its stemming all the way to televisions and household appliances.The question consumers are asking themselves is "...if I pay an extra $200 for an appliance, show me the payback." What they are referring to is how much these smart gadgets are worth to the individual. To some being able to control the dishwasher or dryer is a must have, others its just a fancy and more expensive appliance. This relates to what we learned in class with the Value proposition; do the benefits adequately deserve the price. Another idea presented in class is competency and utility. There is a distinction between these "smart" gadgets and other standard one, and it is these differences which are marketable. The utility aspect is time and ease. Smart gadgets simplify life and allow the consumer to pursue other interests and worry less about if they left their oven on. These marketable differences are the advancements which create competition and spark innovation.
More can be found at: http://www.nytimes.com/2012/01/24/technology/not-quite-smart-enough.html?_r=1&ref=todayspaper
-BW
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