After the dramatic finish of Sunday's NFC championship game it got me to thinking about the Super Bowl commercials. The Super Bowl is the most heavily watched program on television, last years estimate was 111 million people tuned in to watch the Green Bay Packers. With this much traffic to one program companies are paying large quantities of money for commercial air time. The average cost for a 30 second commercial is 3.5 million dollars...yes 3.5 million dollars for 30 seconds of advertising. Many might think this price is astronomical, but at the cost of 0.03 cents per person to have your product reach their television it seems like a worthy investment. Many things we discussed in chapter one can relate to this article. For one the idea of ROI, or the amount of money made compared to the investment. We also discussed the value chain. One step in the value chain is allotted money to marketing and advertising. The Super Bowl is both the most prestigious of games and prestigous of advertising. As excited as I am to see the Super Bowl, I am equally as excited to see if these commercials are worth the pretty penny.
More can be found at: http://www.nytimes.com/2012/01/24/business/media/marketers-tease-super-bowl-commercials.html?ref=todayspaper
-BW
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