There is currently a lot of news surrounding Amazon's business plan. Publishing companies are outraged at the low prices Amazon is charging consumers. Amazon is listing newly published books at a mere 9.99$. This online price is detrimental to physical book stores, and the publishing companies. Amazon's gross profit is not astounding, but they're aim is currently to force out the physical stores and gain a monoply on the publishing of books. They are eliminating competition because the publishing companies can not survive on a book listing of 9.99$. One company in particular, Educational Development Corporation is so outraged that they announced a discontinuation of their books to Amazon's shelves. Although this publishing company is not a massive blow to Amazon's worth, it could jump start a rebellion against the online giant. The low price and high volume of books available to consumers benefits the customers but threatens to destroy the publishing companies. I find what Amazon is doing is immoral. Physical stores and publishing companies are unable to compete with this "Wal-Mart" of bookstores. Although I can benefit from saving money, I believe they're actions and methods to gain market share are detrimental, in the long run, to the business of literature.
More information can be found at:http://www.nytimes.com/2012/04/16/business/media/amazons-e-book-pricing-a-constant-thorn-for-publishers.html?ref=business
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