It is no shocker that with China's strong economy, that they have money to spend. Fortunately for American luxury stores, they are primarily spending it in the United States. Chinese tourists prefer to buy luxury goods abroad because of China's high taxes. They can purchase luxury goods at approximately 1/3 of the cost. Luxury stores have taken notice of these increasing numbers and are beginning to cater to these wealthy clients. Many stores are introducing employees fluent in Mandarin and Cantonese in order to make wealthy tourists more comfortable. One store hosted a special after-hours event for wealthy tourists including drinks, appearance from notable fashion designers, and a private concert. This is all an attempt to tailor their message at the particular luxury crowd. This is a form of marketing at a special target market. To wealthy tourists the idea of exclusivity and authenticity is everything.
More information can be found at: http://www.nytimes.com/2012/04/15/business/global/american-brands-seek-favor-with-wealthy-chinese-tourists.html
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