DO NOT TRACK

Within the age of technology and information sharing there has been one taboo word; Privacy. With the growing number of ways information can be tracked, used, and bought it is becoming increasing difficult to be private and respected. Mozilla Firefox and Internet Explorer and later Apple added a "do not track" button to their web browsers so users felt respected and knew there inquiries were not being tracked. However this was not written in law and many organizations didn't always keep their word. Google and other internet giants are agreeing to sign a bill to embed this "do not track" button to their search engines and would be required to "stop using the data about people's Web browsing habits to customize ads, and have agreed not to use the data for employment, credit, health-care or insurance purposes". They will still be allowed to use information for product development and market research. hopefully within the next 9 months this internet legislature will be passed by congress.

We have been talking about market research, product development, and how companies find and use information to develop marketing strategies and grow their company. This act if passed will give consumers back some control over their internet usage and buying habits, something we have been missing as of late. With all of the scandals involving Facebook and other internet giants this is a positive step for both companies and consumers.

More information can be found at: http://online.wsj.com/article/SB10001424052970203960804577239774264364692.html?mod=WSJ_business_whatsNews