An ‘Entertainment Device’ Is Expected From Google - David Streitfeld
In class we have been discussing different growth strategies. The four we have talked about are market penetration, product development, market development, and diversification. Market penetration is increasing sales of an existing product within an existing market. Product development is introducing new products in an existing market while market development is the reciprocal; introducing an existing product into a new market. Diversification is introducing a new product into a new market. The article is investigating Google's plans to introduce and finance an "entertainment device". Since Google predominantly makes its money from the internet and its search engine they understand that "as computing detaches from the desktop and laptop, the company cannot afford to be marginalized". This means they need to find entry ways into new markets and new products. They plan to enter into the hardware technologies. We have seen these attempts previously with the introduction of their Google phone, and attempt to create the Google TV. These are attempts at product development. They are building new products and introducing them into the current tech market. With the recent purchase of Motorola Mobility (c) we witness Google's attempt to generate new products and become a competitor in the hardware market. The only information released on this "entertainment device" is that its goal is "to connect everything in the home to the Internet, including light bulbs, speakers and TV sets"
More information can be found at:
http://www.nytimes.com/2012/02/10/technology/google-at-work-on-an-entertainment-device.html?ref=business
-BW
No comments:
Post a Comment