The last article I posted mentioned two publicly traded social networking companies who will be growing extremely popular in the next few years so I decided to follow up and investigate these two new companies. I was extremely surprised to find out that these social networks belonged to Toyota and Pepsi.
Toyota plans to offer a private social network to Toyota users which connects the customer with their car, the dealership, and with the company. The user would receive personalized messages from the car and dealership in the same fashion as tweets. The network is called "Toyota Friend". It will link maintenance issues and communication from car to consumer. It is also compatable with Facebook and Twitter. This is Toyota's attempt to stay ahead of the technology curve and lead the auto industry into the future. After reviewing the stocks for both Toyota (ADR), NYSE:TM and Salesforce (CRM) it would be a mistake not to buy now. Stocks are trading at roughly 80$ per/share and are expected to rise to 130$/share by 2013. Toyota Friend is currently being tested and released in Japan initially with Electric Cars and plug-in Hybrids.
Pepsi is also going Social. They have invented and released prototypes of social vending machines. They are used to send "gifts" and personalize drinks to its customers. It allows customers to "pay it forward" and even attach a video message with the drink. It will also allow inventory and delivery to be monitored remotely by operators. These vending machines are fully touch screen. A few are being released in April around Chicago. This is just another attempt for competitive companies to stay ahead of the social curve.
More can be found at:
http://pressroom.toyota.com/releases/toyota+friend+social+network.htm
and, http://www.ramanmedianetwork.com/how-to-get-connected-with-social-pepsi/
-BW
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